Dream Team

Executive Team

Daniel Gemp

William Camacho

Dreamscape Marketing

Agency Services

Our industry-leading SEO, web design, and digital conversion tactics allow us to stay ahead of the marketing curve and deliver real, measurable results that positively impact your ROI. Whether you need an innovative SEO campaign, a more responsive website or branding assistance, Dreamscape Marketing has the tools to deliver business solutions for companies of all sizes.

Responsive Website Design and Development
Need a website that effectively highlights your company’s vision? Dreamscape Marketing uses the most up-to-date platforms and marketing technologies to deliver responsive website design and development to our clients.

Using WordPress, the industry’s leading Content Management System (CMS), we create websites that allow for easy content addition and site management.

We also deploy Visual Composer. As a recent WordPress upgrade, this software allows us to make site-wide changes easily. It also enables us to make those changes with simple drag-and-drop editing, which minimizes production costs and yields a product that would otherwise cost substantially more money.

Not surprisingly, 55% of all web traffic comes from a cell phone or tablet. As part of a responsive website design, mobile optimization adjusts 100% of all content to cell phone and tablet screen sizes automatically, easily converting elements to touchscreen menus.

How Dreamscape Marketing creates a stress-free UX
User experience—or simply “UX”—as at the forefront of our minds when creating a new, responsive website design for clients. Why? It’s simple: even if your brand itself is mind-blowing, a frustrating, hard-to-navigate website will turn users away. What’s the point in having “bells” and “whistles” if your customers can’t figure out how to use them? At the end of the day, “ease” leads to conversions!

Our easy-to-use interfaces will operate smoothly on all platforms, giving you multiple ways to get leads, satisfy customers and boast about your brand!

Url: https://www.dreamscapemarketing.com/agency-services/responsive-website-design-development/

Branding Optimization
Dreamscape Marketing’s dedicated team will use our expertise to help you establish your identity and design the right messaging to promote your brand.

Our comprehensive branding services include:

Logo Design
Taglines
Service Naming
Messaging & Key Differentiators
Employee / Brand Interaction
Your brand tells prospective customers exactly who you are and what you do. Dreamscape Marketing helps make sure this branding process is done correctly.

How We Establish Branding
Upon securing our services, Dreamscape Marketing performs an initial branding audit, which is a critical for determining how customers perceive your company. This process allows us to flesh out a clear vision of where you are and where you want to go. In the end, you’ll have more concrete ideas and a better ability to define what you’re trying to accomplish.

Our comprehensive questionnaire covers the following topics:

Overall Branding Goals
Unique Selling Points
Overall Business Goal
Common Industry Misconceptions / Fears
Corporate Vision
Target Markets
How Your Brand Alleviates Misconceptions & Fears
Visual Identity
Branding Process & Messaging Goals:
On-site interviews with key department heads
Overall analysis of state of the brand based on conversations
Brand promise statement
Key differentiator analysis
Unique messaging to specific targets and demographics

Url: https://www.dreamscapemarketing.com/agency-services/branding/

Content Marketing
Help your website thrive with engaging content.
Effective content marketing serves two goals: it sets the foundation for your brand, and it tells customers what your company is all about.

Dreamscape Marketing deploys a team of seasoned content experts to deliver written material that accurately promotes your message. The goal is to motivate prospects to take the next step, which is contacting your company. Once they contact you, it’s easier to convert “prospects” into loyal customers.

During the content marketing process, we’ll implement:

Landing Pages
Landing pages accomplish many goals. They discuss how your company delivers its services while educating readers about your brand as a whole. We can even tailor some pages around specific cities or regions of the country you want to target. In a nutshell, these pages tell prospective customers how your products and services benefit them directly.

Blogs
Blogs provide additional educational and topical content to inform your readers. Fresh, consistent content not only keeps readers engaged, but it also provides valuable SEO opportunities to improve your search engine ranking and visibility.

Infographics
Infographics are an easy way to communicate facts, numbers or stats in an innovative, visually appealing way. We’ll collaborate with you to create a captivating product that incorporates your branding message.

Whitepapers
Sometimes, certain subjects require a more in-depth discussion. You can use whitepapers as a tool to demonstrate your high level of expertise. They can also improve your SEO value, especially if other websites backlink to your whitepaper.

Press Releases
From time to time, you may want to share news about your company. Press releases are an excellent way to keep your readers in the loop and up to date.

Search Engine Optimization—or SEO
Search Engine Optimization—or SEO—is a proven method for enhancing a website’s search engine ranking. Our dynamic SEO campaigns focus on search terms proven to convert site traffic into customers. We understand the sales process that occurs online when people are looking for products and services.

Keep in mind that nearly 86% of people use search engines to purchase products or services. Dreamscape Marketing pays close attention to digital marketing trends. We’ve observed that as companies become present in people’s minds, they become aware of the service options available to them. Effective SEO campaigns are a surefire way to set yourself apart from your competitors.

Dreamscape Marketing uses unique content aid SEO campaigns.
In terms of search engine ranking, a web page is useless without unique content. Dreamscape Marketing will produce original blogs, landing pages, infographics, videos, animated graphics, press releases and even memes to increase your online visibility.

We make sure that our content targets relevant keywords and locales for your business. Google and other search engines prefer to see content that’s new, frequent and unique. On the other hand, potential customers want to see content that’s relevant to their situation. A complete marketing plan addresses both needs.

For example, imagine for a moment that your customer searches for the following term:

“Is there a local exterior construction company in Essex County that specializes in aluminum siding?”

If your web content addresses exterior construction, Essex County, and aluminum siding, it will rank well for this search. Once individuals searching click your link in the search results, we’ll make sure that your site shows them everything they need to see. With their questions answered, they’ll likely reach out to you to make a purchase.

How do Backlinks fuel your SEO campaign?
When we talk about Backlinks, we’re referring to the external sites that link back to your website. No matter your industry, we’ll use our extensive pool of resources to create viable backlinks to your site. These other sites offer us additional channels to post striking infographics and quality videos. We’ll leverage that channel’s audience and count on them to share that content and create additional buzz around your business. The best part? Our distribution channel is automated, making it easy, convenient and safe to build your brand.

We also have a distinct edge over our competitors. With our network of quality web presences, we can turn your site into a trusted source for search providers. Think of backlinking as a form of online name-dropping: the more it happens, the more credibility you gain!

The Benefits of Effective Search Engine Marketing
Don’t let digital marketing overwhelm and distract you from your day-to-day operations.

See how we utilize Search Engine Marketing (SEM), Search Engine Optimization (SEO), Pay Per Click (PPC), Paid Search and Lead Generation to help websites get to the top of a search engine page.
Dreamscape Marketing knows how to apply the above strategies, taking advantage of the secret algorithms search engines employ to rank websites. We’ll leverage these methods to ensure your site gains maximum exposure to your target customers.

Think of an SEO campaign as a content creation process with intent behind it. It increases the likelihood that your customers will find your site when using their preferred search engine. To succeed in your given industry, your company needs to show up at the top of the first page of search results. Our metrics repeatedly show that most people won’t move beyond the first page of search results, even when looking for something specific.

With Dreamscape Marketing’s help, your website’s ranking will increase on all major search engines. We’ll ensure that your site contains the unique content and relevant information that the search engine’s algorithms are looking for. We’ll make sure that your site has:

Modern, Responsive Website Design
Powerful Keyword Targeting
Backlinks from Authoritative Websites
Original Content
Your customers need to be able to find you quickly and easily through major search engines. We review the words they’re using to find you and other sites like yours. Dreamscape Marketing will place these keywords into the content on your company’s website. Search engine users will find you easier, which provides a substantial advantage over your competitors.

Url: https://www.dreamscapemarketing.com/agency-services/seo-campaigns/

PPC Campaigns
Also known in the digital marketing industry as “paid search”, powerful PPC campaigns increase how often your website appears as a sponsored result. This online, organic advertising tool is an effective way to enhance your search results.

Companies who use paid search will show up more frequently for users’ general searches. Dreamscape Marketing uses advanced web traffic analytics to generate the most relevant search terms pertaining to your company and unique industry.

Understand that PPC campaigns have limitations.
Because costs keep rising, Adwords’ aggressive bid structure has to led to “Googleflation”. Since it’s essentially an auction system, you’ll see a 2–3% increase per month for the same traffic. However, PPC campaigns are still a necessary channel to supplement business development until SEO campaigns start showing a positive impact.

Alternatively, keep in mind that within 3–6 months, organic SEO campaigns will typically start to outperform the paid search campaign. Drawing on more than a decade of experience working in the digital marketing industry, we fine tune our creative content marketing and deploy ads with high conversion rates to hyper-localized markets.

Url: https://www.dreamscapemarketing.com/agency-services/ppc-campaigns/

Customer Relationship Management (CRM) Intergration
CallTrackingMetrics
Need to track your leads and measure their successes? Dreamscape Marketing uses CallTrackingMetrics to lead calls into your CRM. This amazing tool accurately measures your marketing initiative’s success by closely tracking your lead generation.

You can map agents in your CTM call queue to a user profile (the CallTrackingMetrics agent) so that as calls are routed to each agent in the queue, allowing those calls to associate with the right Salesforce user immediately.

How CTM Maps Your Call Data
When you use CTM, information about every telephone call gets documented, including:

Phone call recording
Caller’s phone number
Landing URL
Call duration
If you don’t want some information going into your CRM in the standard format, you may want to map those fields to custom objects, which are easy to set up in your account.

Zoho, SalesForce… The Choice Is Yours
Sending Calls Into CRM
With each call, your CRM lets you know if callers already exist in the database based on their phone number. If it’s a new caller, we’ll add identify him or her as a new lead. If the person already exists as a lead or contact, we’ll document the activity under that contact or lead.

You may decide that you only want to send the call into your CRM if there’s a Caller ID for the caller’s phone number. This prevents restricted callers from being added into your CRM under the same contact.

Use CRM Integration to Determine What’s a Lead and What Isn’t
CRM Integration allows for total control over exactly when and how you believe calls are creating leads and generating activity. For instance, you may decide that only calls over a certain duration equate to a viable lead.

Mapping Calls To Other Objects Besides Leads and Contacts
Some businesses may decide to map their calls differently. For example, instead of categorizing clients as leads, you may want to map them to an opportunity instead.

Url: https://www.dreamscapemarketing.com/agency-services/customer-relationship-management-crm-integration/

360 Virtual Tours
With our patented 360° content player and platform, Dreamscape Marketing delivers an immersive virtual tour experience, complete with full surround video production. We’ll give you the ability to wow prospective customers and investors by showing them your business on virtually on any device. Adding a 360° interactive video tour will be sure to increase engagement and do wonders for your brand.

A Fully Immersive 360° Experience
Custom-branded, intuitive interface
Include interactive hotspots and maps
Embed custom videos
360° Video
Take clients on a virtual presentation or guided tour.

Choose Your Device
Desktop, Tablet, Mobile
Oculus
Samsung GearVR
Google Cardboard
Multiple Locations
Highlight multiple areas and rooms of your unique business. Use hotspots or an interactive maps within the tour to link to other areas.

Gyroscopic Controls
Give prospective clients a true virtual experience in the palm of their hand. Our virtual scene player takes advantage of a smartphone’s gyroscopic technology to promote your business.

VR Headset Support
Our proprietary 360° virtual tours can be used on various VR headsets, including the Oculus Rift.

Premium 360° Virtual Tour
Includes travel, prep, photography and minor editing
Tour setup on proprietary virtual tour viewer, with interactive hotspots
Platform hosting (with Video hosting available at an additional cost)

Url: https://www.dreamscapemarketing.com/agency-services/360-virtual-tour/

Website Hosting
At Dreamscape Marketing, we use WordPress (WP) Engine as our preferred hosting solution.
Our full-service digital marketing company relies upon two dedicated servers for our WordPress-only websites. We understand the tools that work well with WordPress and stay away from anything that leaves your site susceptible to spam and malware. Dreamscape Marketing uses WordPress Engine to perform daily back-ups and constant security checks on your website.

When we use WP Engine, we can activate a Content Distribution Network (CDN) that allows your site to load images separately from the content. Load speed factors in tremendously on Google’s ranking algorithm, so anything you can to do to decrease loading time works well in your favor.

WP Engine also employs a Secured Socket Location certificate (SSL). Google likes to see sites with SSL certificate because it ensures a extra security. They look to see if the domain URL begins with “https,” and favor those sites over a non-SSL-certified site, which would only have “http.”

Url: https://www.dreamscapemarketing.com/agency-services/website-hosting/